You may think to yourself, if I hire promo Brand Ambassadors will my campaign be effective? The answer is yes. Promotional staff have been around for many years as its one of the main forms of below the line marketing and will never dissolve. In the early days, business owners would take it upon themselves to go out and do all the hard work. Sometimes it would work and sometimes it would be very hard work. This is where motivated promo staff take over who are skilled in the promo industry to engage target audiences.